Friday, September 10 and Saturday, September 11, 2021

6:00 pm - 10:30 pm Friday;  12 Noon - 10:30 pm Saturday

Courthouse Square, and throughout the Entertainment District of Downtown Jasper, AL

What happens if it rains?
The Coca-Cola Foothills Festival is a rain or shine event.

What is The Coca-Cola Foothills Festival?
The Coca-Cola Foothills Festival celebrates this charming community each September with a two-day event filled with music, food, and vendors hosted in rejuvenated Downtown Jasper. It’s a mix of hardworking people and southern cultural treasures with a dash of historical significance and beauty thrown on top.

When is the performance schedule released?
The performance schedule will be released as soon as all artists are signed and the program is set. This usually begins to take shape in the spring with the artists and sets finalized by July.

The 2021 lineup is nearly set! This information can be found under the ARTISTS tab.

How much do tickets cost?
This is a free music concert presented by the City of Jasper and proudly sponsored by These Great Sponsors.

How do I get to the Courthouse Square?
The Courthouse Square is 2 miles north of I-22 on exit 63 towards Jasper. Take the first right onto 3rd Avenue and follow the road until you come to the festival area in historic downtown Jasper. 

What should I bring to the Coca-Cola Foothills Festival?

·          Sunscreen

·          Hats

·          Sunglasses

·          Non-professional film and digital cameras

·          Valid Driver’s License

·          Comfortable footwear

·          Cash


What is prohibited at The Coca-Cola Foothills Festival?

·          Flasks of Alcohol & Coolers

·          Any banned or otherwise Illegal substances

·          Bicycles, scooters, personal motorized vehicles (except wheelchairs)

·          Musical instruments

·          Bad attitudes

Is The Coca-Cola Foothills Festival accessible to people with disabilities?
Yes! ADA accessible restrooms are available, as well as designated handicap parking areas. Downtown Jasper has a new landscape complete with ADA-compliant sidewalks throughout the Foothills footprint also.

Are there ATMs available if I run low on cash?
ATMs can be found at Pinnacle Bank off of the square or at Synovus on 18th Street and 3rd Avenue, one block north of the activities. Both are Foothills Partners.

Will you have merchandise for sale?
You can purchase Foothills merchandise from our partners prior to the event and from them on the square during the festival. Information regarding pre-event opportunities will be coming. Check back! 

How can I apply for a food booth?
We have a limited amount of food vendor spaces that are filled on a first apply first confirmed basis. This has already begun. If you are interested in being considered, please fill out and submit this application.

How can my company become a Sponsor?
The Coca-Cola Foothills Festival would not be possible without our sponsors. If you are interested in sponsoring the event or activity, please let us know.

Where should I park?
Public Parking is available on 20th Street and 1st Avenue, 20th and 4th Avenue, and there is ample parking/parking lots on 18th St.

How do I become a vendor?
Vendor registration can be downloaded Here. We have a variety of spaces open to vendors and are always excited to have new vendors attend the event. 

Who can I contact for more information?

Kaitlyn Schultz
Special Events Coordinator
City Hall 
400 West 19th Street
Jasper, AL 35501

This email address is being protected from spambots. You need JavaScript enabled to view it. 

Go to top