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About Foothills

Jasper, Alabama, home to the Coca-Cola Foothills Festival, sits at the base of the foothills of the Appalachian Mountains which extend through northeast Alabama into the Birmingham region. This community is home to the best of traditional values and progressive vision. It’s a mix of hardworking people and southern cultural treasures with a dash of historical significance and beauty thrown on top.

The Coca-Cola Foothills Festival celebrates this charming community each September with a two-day event filled with music, food, and vendors hosted in rejuvenated Downtown Jasper. 

Foothills began in 1997 and was an annual event until 2000 when its previous format was discontinued. The festival was brought back to life in 2013, as a two-day festival that is a unique mix of a high-powered music festival, and a southern craft vendor’s weekend. Jasper has a new burgeoning “foodie” community in its downtown and this festival fits perfectly with our two craft breweries and many fabulous local restaurants. Throw in the great food vendors scattered throughout the footprint and you have a fabulous weekend getaway. 

The concert stage opens on Friday evening and continues with all genres of music through the final act on Saturday night. Best of all, through the support of the local city leadership and corporate partnerships, this event is FREE to all who would like to attend. You truly can’t get more southern, or hospitable than FREE. 

Lodging & Accommodations

FAQs

When: 
Friday, September 9 and Saturday, September 10, 2022

 

Time: 
5:00 pm - 10:30 pm Friday;  10:00AM - 10:30 pm Saturday

Where:
Courthouse Square, and throughout the Entertainment District of Downtown Jasper, AL

 

What happens if it rains?
The Coca-Cola Foothills Festival is a rain or shine event.

 

What is The Coca-Cola Foothills Festival?
The Coca-Cola Foothills Festival celebrates this charming community each September with a two-day event filled with music, food, and vendors hosted in rejuvenated Downtown Jasper. It’s a mix of hardworking people and southern cultural treasures with a dash of historical significance and beauty thrown on top.

 

When is the performance schedule released?
The performance schedule will be released as soon as all artists are signed and the program is set. This usually begins to take shape in the spring with the artists and sets finalized by July.

How much do tickets cost?
This is a free music concert presented by the City of Jasper and our sponsors.

 

How do I get to the Courthouse Square?
The Courthouse Square is 2 miles north of I-22 on exit 63 towards Jasper. Take the first right onto 3rd Avenue and follow the road until you come to the festival area in historic downtown Jasper. 

 

What should I bring to the Coca-Cola Foothills Festival?

·          Sunscreen

·          Hats

·          Sunglasses

·          Non-professional film and digital cameras

·          Valid Driver’s License

·          Comfortable footwear

·          Cash

 

What is prohibited at The Coca-Cola Foothills Festival?

·          Flasks of Alcohol & Coolers

·          Any banned or otherwise Illegal substances

·          Bicycles, scooters, personal motorized vehicles (except wheelchairs)

·          Musical instruments

·          Bad attitudes

 

Is The Coca-Cola Foothills Festival accessible to people with disabilities?
Yes! ADA accessible restrooms are available, as well as designated handicap parking areas. Downtown Jasper has a new landscape complete with ADA-compliant sidewalks throughout the Foothills footprint also.

 

Are there ATMs available if I run low on cash?
ATMs can be found at Pinnacle Bank off of the square or at Synovus on 18th Street and 3rd Avenue, one block north of the activities. Both are Foothills Partners.

 

Will you have merchandise for sale?
You can purchase Foothills merchandise from our partners prior to the event and from them on the square during the festival. Information regarding pre-event opportunities will be coming. Check back! 

 

How can I apply for a food booth?
We have a limited amount of food vendor spaces that are filled on a first apply first confirmed basis. This has already begun. If you are interested in being considered, please fill out and submit this application.

 

How can my company become a Partner?
The Coca-Cola Foothills Festival would not be possible without our partners. If you are interested in sponsoring the event or activity, please contact Brent McCarver at 205-221-2100, brentm@jaspercity.com.

 

Where should I park?
Public Parking is available on 20th Street and 1st Avenue, 20th and 4th Avenue, and there is ample parking/parking lots on 18th St.

 

How do I become a vendor?
Vendor registration can be completed or downloaded here. We have a variety of spaces open to vendors and are always excited to have new vendors attend the event.